Although a lot of people love writing blogs only for the sake of voicing their opinions and knowledge on various topics, there are others that make blogging a profession. For instance, some choose to write a sponsored post once in a while, in order to get some money.
Despite being a very productive technique of monetizing a blog, writing sponsored posts should follow some basic requirements. One of them is to maintain an objective tone, throughout the article, as much as possible. After all, your readers will tell your article is only blatant advertising and they may not even want to read it at all.
Another requirement involves telling your visitors that they are reading a sponsored post. After all, people like your blog because of your opinions and the information you provide, and they do not want to feel cheated in any way.
Last, but not least, it should be a basic requirement to avoid writing sponsored posts that are in clear antagonism with what you have already written on your blog. It could hurt your reputation if you suddenly seem to have a change of heart.